What’s going on in digital China?

Another newsletter out from the Universe Foundation's Suitable for Growth project, which looks at how Danish companies can expand their market in China beyond premium customers in the coastal cities.

This issue examines online China. China has the most Internet users of any country, and they are among the active users of e-commerce and social media. Clearly, no foreign company can ignore the digital dimension of the Chinese market – but they need to be aware of how Internet use is different there.

You can read an Interview with the Danish founder and owner of Shanghai-based, web agency Shanghai jungle, Alexander Schultz.

Frank Zhan, director at Grundfos China, talks about Grundfos’ use of Weibo Miniblogs. 

And there’s an overview of the Big Four Chinese web services.