Monday, November 05, 2012

Jugaad - frugal innovation in India

"Jugaad – frugal innovation in India" is a brand new report describing the methods and the mindset which companies and organizations in India use to create low cost solutions under very scarce circumstances. 
It's based on my recent trip around India. 
The report argues that some of these methods could well be transferred and used by Western companies.
There are many indications that the market will demand lower priced solutions, and for Western designer and engineers, the Indian approach could be an inspiration and a challenge to our usual way of developing new products.
The report is available in English and Danish.