GE has just published a report/36 page advertising that describes the first year of their Ecomagination initiativ. It’s not perfect, some may think it’s mostly greenwash, but I happen to be impressed. It’s a very big company and taking it through this kind of re-orientation can not be easy. It’s an audacious undertaking, and it has real impact. Respect!
From the report:
Specifically, GE has pledged to:
Double its investment in clean R&D—GE is growing
its research in cleaner technologies from $700 million
in 2005 to $1.5 billion in 2010.
Increase revenues from ecomagination products—
GE will grow revenues from products and services that
provide significant and measurable environmental performance
advantages to customers—to at least $20 billion
in 2010, with more aggressive targets thereafter.
Reduce its greenhouse gas (GHG) emissions and improve
the energy efficiency of its operations—GE is committed to
reduce its GHG emissions 1% by 2012, reduce the intensity
of its GHG emissions 30% by 2008, and improve energy
efficiency 30% by the end of 2012 (all compared to 2004.)
Without this action, GHG emissions were predicted to rise
substantially by 2012, based on GE’s projected growth.
Keep the public informed—This report is just one way GE
will publicly report its progress in meeting these goals.
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