The Danish organic dairy producer Thise Mælk is currently using their milk cartons to ask consumers whether they would like a screw top on the milk cartons in the future. Very nice touch. I have no doubt that it provides genuinely useful information for Thise - while at the same time I, as a consumer, get a sense that they actually care and try to produce in a way that I prefer.
You vote by going to their website, of course. I voted no.
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