Datsun - the un-Nano

Nissan has launched their low cost car made for India and other emerging markets using the old Datsun brand. It's an entry level car, but the positioning is not about getting a cheap car. 
There's not a word about low prices. Instead its about "the risers".

Quote from the Datsun website: 
"The return of Datsun didn't start with what cars to launch, but with the people, the Risers. Young Risers in high-growth markets who are ahead of the curve. Waiting for that one chance that will propel his career and future. For the young risers, mobility is both physical and social access to opportunities."