There’s a new newspaper in
some of the vending boxes on street corners in New York, The China daily – the
largest english language Chinese paper.
It’s a slim, slick, well
produced paper. A bit sterile, but not bad, really. In many ways similar to USA Today.
The price is 25 cents –
compared to USA Today which sells at a dollar.
Clearly, they are not there
to make money.
A similar effort towards presence
in New York is Xinhua, the Chinese news agency, which
has rented one of the most visible spaces on Time Square. It most cost a
fortune, but they haven’t invested much in producing some content that can stand
out amidst the blizzard of great ads around it. They show a stale orange square
with letters.
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