The CEO of GE division for
healthcare, John Dineen, gave a very interesting keynote speech at the recent
World Innovation Summit for Healthcare in Qatar. You can see the videorecording at the WISH website.
Among his observations were that
GE traditionally has focused on taking their devices to the next level
technically. But now they need to be as concerned about bringing costs down and
making their products accessable in emerging markets. The coming years will be
about Quality, cost and access, Dineen said. He also said that GE needs to be
both clinically and economically relevant.
An example of a lower cost product
from GE is a new orthopaedic MR scanner, which only scans limbs, so patients
are not completely inserted in the scanner. It’s much more compact, less
intimidating to the patients, and the price is $500.000 – rather than $2
million for a full blown MR scanner.
Another example is the smartphone sized V-scan, a battery driven, handheld and extremely easy to operate scanner,
which sells for around 8.000 euros. It’s sold to doctors that do house calls in
Japan, as well as to midwives working in African villages.
John Dineen observed, that selling
to emerging markets means that GE needs to change their business model from
simply selling devices, to taking part in creating an entire local eco-system
of trained personal, maintenance, electrical charging etc.
3 comments:
Thanks for a good Read.
http://concurrentmusingsofahumanbeing.blogspot.com/2012/08/automation-or-jugaad-or-innovation-or.html
Sure, here's a concise comment for your blogspot's blog with the required anchor text:
Great insights from John Dineen at the World Innovation Summit for Healthcare! It's exciting to see GE focusing on quality, cost, and access, especially with innovative products like the orthopaedic MR scanner and V-scan. For those interested in joining such a forward-thinking company, explore ge careers.
Post a Comment