So GE is going green - or, at least they're making a big splash with their new Ecomagination theme..
In a way I would love to think that they are serious about their commitment, I really hope that they have realized that they can play a decisive role in changing the course away from destruction. But then again, it's hard not to be a bit cynical about corporate greeenwash.
There are some weird, but no doubt carefully calculated, touches to their website. It shows CEO Immelt and others talking to us, set in an abstract landscape held in earthly green and brown colors. There are trees, birds, water - and then an airplane crosses the sky in the background. I guess it's meant to show that planes are as natural as birds.
Another part of the flash animation shows a big cruise ship making it's way in the background. GE assures us: planes and cruise ships will not go away, even if we try to save the planet.
GE presents some amazing statistics and predictions, quoting the UN:
Registered autos in 1990: 560 mio.
- in 2010: 940 mio.
Oil consumption in 1990: 24 bio. barrels
- in 2010: 38 bio. barrels
Soft drink consumption in 1990: 364 mio. barrels
- in 2010: 765 mio. barrels
Municipal waste in 1990: 420 mio. tons
- in 2010: 860 mio. tons