Saturday, May 13, 2006

What kind of package would you like for your milk?

The Danish organic dairy producer Thise Mælk is currently using their milk cartons to ask consumers whether they would like a screw top on the milk cartons in the future. Very nice touch. I have no doubt that it provides genuinely useful information for Thise - while at the same time I, as a consumer, get a sense that they actually care and try to produce in a way that I prefer.
You vote by going to their website, of course. I voted no.

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