There’s a new newspaper in some of the vending boxes on street corners in New York, The China daily – the largest english language Chinese paper.
It’s a slim, slick, well produced paper. A bit sterile, but not bad, really. In many ways similar to USA Today.
The price is 25 cents – compared to USA Today which sells at a dollar.
Clearly, they are not there to make money.
A similar effort towards presence in New York is Xinhua, the Chinese news agency, which has rented one of the most visible spaces on Time Square. It most cost a fortune, but they haven’t invested much in producing some content that can stand out amidst the blizzard of great ads around it. They show a stale orange square with letters.