The Danish ministry of science and technology has had a think tank pondering the experience economy and what could be done to stimulate this aspect of industry and education. They just released a report with recommendations and a good general overview of the concept. It also has a good list of case stories. Pretty much what any regular reader of Business Week et. al. will have been confronted with - but put into a specifically Danish context, and with a focus on possible actions.
Sorry, it's all in Danish. You ought to learn that language.