Obviously, this completely changes the conventional logic in business:
”As more and more of the foods and services that make up the economic life of society edge towards near zero marginal cost and become almost free, the capitalist market will continue to shrink into more narrow niches where profit-making enterprises survive only at the edges of the economy”, Rifkin writes.
I have a bit of a love/hate relationship to Rifkin. He has a particular knack for sensing new major shifts in the way our societies operate long before most others. He’s very good at big picture thinking, and when he is at his best, he really delivers great vision and insight.
I just wish he wasn’t so pre-occupied with promoting himself and making sure we all understand his magnitude.
Luckily, if you want a quick overview, there’s an excellent podcast where Jeremy Rifkin explains hisideas in a conversation with Paul Saffo. In fact, his ideas seem a lot crisper in this hour-long talk than in the book, which in sections tends to get overly detailed, and to spread out in too many directions.
I strongly recommend starting out with the podcast.